Impresa Hospitality has entered into a strategic partnership with Ronnie Screwvala led Unilazer Ventures, whereby the latter has acquired a 43% stake in Maroosh! Looking at the way Maroosh is growing, we felt that it was time to take it to the next level. We reached a point when we had to make a decision on what we could do to enhance the brand’s value & purpose. We want to make the Maroosh experience available to everyone across the country!
There is currently a lack of restaurants in the QSR space that cater to local flavours and Maroosh is one of the fastest growing chains in the industry that caters to the Indian palate in a unique way. Benefiting from Unilazer’s experience and understanding of the consumers’ psyche, Maroosh has gained leverage and economies of scale. The investment ensures that we can get our back-end and ecosystem right as the brand expands across the country!
What Ronnie Screwvala brings to the table is not just funds but also value creation for the brand. Maroosh’s expansion plans include 50 more outlets by next year and 300 new outlets in the next three to four years! Also, a new revamped menu is in store!
Ketan Kadam 